HomeBUSINESSHDFC Bank ties up with Tata Neu to launch two new rewarding...

HDFC Bank ties up with Tata Neu to launch two new rewarding credit cards


The largest private banker, HDFC Bank on Wednesday announced the partnership with Tata Neu to launch one of India’s most rewarding co-branded credit cards. The cards leverage the strength of both brands to deliver superior value and an integrated experience to customers, drawing on HDFC Bank’s position as India’s leading card issuer and Tata Neu’s omnichannel presence across key categories.

The co-branded credit cards will be launched in two variants namely Tata Neu Plus HDFC Bank Credit Card and Tata Neu Infinity HDFC Bank Credit Card. The card will enable customers to earn rewards on all spends, both online and in-store in the form of NeuCoins (1 NeuCoin = INR 1).

As per the statement, customers will be able to earn 2% NeuCoins with Tata Neu Plus HDFC Bank Credit Card, and 5% NeuCoins with Tata Neu Infinity HDFC Bank Credit Card on all purchases on partner Tata brands, both online and in-store. Meanwhile, for domestic and international purchases outside of partner Tata brands, customers will earn 1% and 1.5% NeuCoins on the respective card variants.

Further, the statement, highlighted that the cards will further boost existing rewards for Tata Neu customers on every purchase made through Tata Neu.

Combined with existing Tata Neu benefits of 5% NeuCoins, a customer will be able to earn a total of 7% or 10% of the value of their spends on the Tata Neu app depending on the card variant.

Parag Rao, Group Head- Payment Business, Consumer Finance Technology, and Digital Banking, HDFC Bank said, Our range of cards will further enhance the shopping experience for customers, allowing them to redeem extraordinary rewards against a host of products ranging from groceries to flights.”

The Tata Neu HDFC Bank Credit Card is expected to delight customers with its simple yet powerful rewards program. Here, customers would be able to use NeuCoins earned to make purchases across categories ranging from electronics, fashion, travel, hospitality, groceries, and pharmacy on Tata Neu and across all partner brands (online and in-store), giving them the flexibility and incentive to transact on Tata Neu ecosystem. Cardholders can also avail of complimentary lounge access across airports in India and overseas.

“Customers will have a wide range of categories to choose from including grocery, travel, electronics, fashion, health, and wellness. The Tata Neu HDFC Bank Credit Card resonates with the core proposition of Tata Neu – simplifying the lives of Indian consumers. We expect the card to further enhance the Tata Neu experience and have a wide appeal among our target audiences across the country,” Modan Saha, CEO, Financial Services, Tata Digital said.

Tata Neu customers can apply for the credit card through the Tata Neu app and access key details of the card through the app while enjoying a simple and even more rewarding experience. Both variants of the card will be available on both RuPay and Visa networks, it added.

Catch all the Corporate news and Updates on Live Mint.
Download The Mint News App to get Daily Market Updates & Live Business News.


Subscribe to Mint Newsletters

* Enter a valid email

* Thank you for subscribing to our newsletter.


Source link


Most Popular

Recent Comments